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Monday, 26 August 2024
TWS: Short formats on networks allow them to communicate widely
Idol group TWS is enjoying a powerful impact on various short format platforms. According to Pledis Entertainment, on August 27, TWS's cumulative Instagram views have exceeded 800 million as of August 26. Since TWS is a group that debuted in Janu…
Idol group TWS is enjoying a powerful impact on various short format platforms.
TWS
According to Pledis Entertainment, on August 27, TWS's cumulative Instagram views have exceeded 800 million as of August 26.
Since TWS is a group that debuted in January, it has over 100 million views per month.
Through Reels, TWS communicates closely with fans around the world by presenting various content such as dance challenges, behind-the-scenes, and dance covers. In particular, TWS has 1.48 million followers on Instagram. This suggests that fans around the world are showing great interest in the group.
TWS has been at the center of the trend not only on Reels but also on YouTube and the global short-form platform TikTok. The cumulative number of video views on TWS's official YouTube channel exceeds 200 million views, while the cumulative number of TikTok videos exceeds 400 million views. In addition, TWS ranked "내가 S면 넌 나의 N이 되어줘" among the top 10 "summer songs of the year" selected by TikTok based on the use of music data.
Meanwhile, TWS has become the best rookie group this year, achieving two half-million consecutive sales since its debut and leading the long-term success of music. With this, TWS won the "Rookie of the Year" award at the 1st Asian Star Entertainer Awards 2024 and K World Dream Awards 2024 this year alone.
Journalist: Shawn Translator: Shawn Source: Pledis Entertainment
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