NCHIVE: Heading to "Greater China"

Shawn

May 1

Boy group NCHIVE will take the first step towards targeting overseas markets.

"We recently signed a cooperation contract with Hape Co., Ltd., a Chinese export and intellectual property company, to enter Greater China (Taiwan, China, Hong Kong and Macao)," said the agency this morning.

"Upon signing this contract, NCHIVE will launch a global campaign including the Greater China region."

NCHIVE is a rookie group that is attracting attention by releasing its debut album "DRIVE" on April 9, exuding its own ambition and relentless energy to "run tirelessly towards the world despite many competitions". Less than a month after their debut, they are gaining attention as a burgeoning boy group, ranking 19th on the Rankify Rookie Idol Trending Index.

In particular, Chinese fans' reactions to NCHIVE, which is mainly active in broadcasting domestic music, are also unusual. Although there was no official promotion in the country, fandom formed around Xiaohongshu and TikTok, which are large Chinese online platforms. Expectations are therefore high for those who have seriously declared their overseas expansion, able to form a strong overseas fandom in the global market.

"NCHIVE will continue to strive to be a team that can knock on the door of the global market and lead the globalization of K-POP with a combination of music, colorful performances and intense energy that only they can show and empathize with their fans.", said Aube Moon Studio.

Journalist: Shawn
Translator: Shawn
Source: Aube Moon Studio