KOZ Entertainment, a label under Hybe's agency and led by singer ZICO, will launch a rookie group in May.
A group of rookies produced by ZICO will debut at KOZ Entertainment in May.
Industry expectations for "Zico's Boy Group" are high. According to officials, it is rumored that they have been a group with excellent skills and visuals since very early on.
KOZ Entertainment's rookie group is significant in that it is the first boy group produced by ZICO. ZICO, who debuted as a member of Block B, continued his idol career and worked as a solo singer and producer, leaving many hit songs. In particular, ZICO is also the one who released "Any song" in 2021 and established the dance challenge culture in the music industry.
ZICO expressed his confidence in the rookie group during an earlier interview, saying, "It will be a group that fans and audiences can love," raising questions about how the fashion sense and ZICO's popularity will influence the production of a boy band.
2023 should be more competitive than ever for boy bands. KOZ Entertainment Boy Group is attracting attention as it is the first boy group to debut this year in a K-pop Big 4 agency. It is expected that great attention will be paid to the performance of those who will seriously open the door to boy bands.
Journalist: Shawn
Translator: Shawn
Source: SNS ZICO, Korean media
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